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The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys.
Evidence of this is happening in major marketplaces such as China. Case in point, when you go to China, and talk about online to offline, it’s quickly clear that hardly anybody there equates online with desktop anymore. In China, online means smartphones. Period. That’s the one device. The future of mobile, content, location, marketing, commerce and advertising is no longer online to offline.
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