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Three of the four principals at Salt Lake City’s FJCandN have sold their stakes in the agency to form a spinoff branding company called Brand Force. The operation is expected to extend the range of services available from the agency while carving out its own identity in the region.
“I guess you could say FJCandN is now just ‘andN,’ ” quipped Dave Newbold, the remaining principal who had served as creative director and now ascends to president.
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