3 Entertainment Execs on Finding the Right Brand Partnerships and Working With Underrepresented Talent

Head honchos from Showtime, Beats by Dre and Lyft

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Brands working with entertainment is nothing new. But with a seemingly unending string of brand and talent mishaps plus the power of social media calling out a celebrity or creator for something offensive they’ve said or done (and the loss of business that comes with that), the stakes have never been higher for brand partnerships.

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