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Brands working with entertainment is nothing new. But with a seemingly unending string of brand and talent mishaps plus the power of social media calling out a celebrity or creator for something offensive they’ve said or done (and the loss of business that comes with that), the stakes have never been higher for brand partnerships.
It’s a topic that three entertainment executives spoke about at the fifth annual ColorComm conference in Maui, Hawaii, an event for women of color in communications.