3 Entertainment Execs on Finding the Right Brand Partnerships and Working With Underrepresented Talent

Head honchos from Showtime, Beats by Dre and Lyft

Brands and talent need to find the right balance to work together. Getty Images

Brands working with entertainment is nothing new. But with a seemingly unending string of brand and talent mishaps plus the power of social media calling out a celebrity or creator for something offensive they’ve said or done (and the loss of business that comes with that), the stakes have never been higher for brand partnerships.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.