3 Elements of Brand Partnerships That Can Boost Creativity

It’ll benefit everyone involved

Illustration of two creative businessmen working together
Partnerships are about far more than shared demographics and innovative ideas. Getty Images

Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor.

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@kinjil Kinjil Mathur is CMO at Squarespace.