3 CMOs Take Us Inside Their Brands' SXSW Experiences

Adweek caught up with marketing chiefs from Land O’Lakes, Visible and Showtime

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South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O’Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs—Land O’Lakes’ Tim Scott, Visible’s Minjae Ormes and Showtime’s Donald Buckley—to discuss what they were up to at SXSW 2019 and why it’s important for brand marketers to be there with experiences for thousands of attendees.

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