3 Chief Marketers on the Skills Needed to Lead Through Crisis

Why empathy and positive thinking can make a huge impact

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The past six months have brought challenges and changes that even the savviest of marketers couldn’t have foreseen and prepared for. Leadership at the top of the marketing department has proved to be more essential than ever, as people not only steer an organization’s marketing, but also their respective teams through times of turmoil and crisis.

At this year’s Brandweek, three top marketers—Kellyn Smith Kenny, former CMO at Hilton, Marcel Marcondes, the U.S. CMO at Anheuser-Busch,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in