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NEW YORK Johnson & Johnson has confirmed putting its global media business into play and inviting its incumbents to defend. The review was expected.
The New Brunswick, N.J., company spends more than $2 billion annually in U.S. measured media and approximately $3 billion globally, per sources.
In a statement, J&J said, “The recent acquisition of Pfizer Consumer Healthcare created an opportunity to re-evaluate our media agency relationships and enhance the ability of our brands to effectively communicate and leverage investment across the rapidly changing and increasingly diverse media landscape.”
Kim
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