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When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill?
With the biggest brands double-, triple- and even quadruple-flanking consumers, the trick becomes how to be near the top of mind without going over-the-top.
However, there's a risk that sometimes comes to those who can afford the most expensive marketing efforts (i.e.,