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2Roam, a Redwood City, Calif.-based wireless software and services provider, has inked deals with Tribune Interactive and Forbes.com, extending the online content of both companies into any handheld wireless device. The financial terms of agreements were not disclosed.
The decision for major media companies to go wireless isn’t necessarily based on increasing revenue, said 2Roam CEO Tom Jackson. Although wireless advertising hasn’t taken off yet, Jackson cited expanded channels of distribution and increased brand loyalty as major reasons why clients would want to sign on for 2Roam’s services.
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