2nd Splash for ‘Got Milk?’ Steroid Parodies

LOS ANGELES In response to the latest twist in Major League Baseball’s steroid-use scandal (the recent release of the “Mitchell Report”), the California Milk Processor Board is reviving two 2005 commercials from Omnicom’s Goodby, Silverstein & Partners that humorously portray milk as a performance-enhancement substance.

The two spots, “Caught” and “Never Poured,” start airing Monday and run through January, according to CMPB executive director Steve James, who said in a statement that the two spots were among “the most memorable and popular” commercials in the “Got Milk?” campaign.

In “Caught,” a sports anchor tells of a baseball player being pulled from a game for testing positive for a performance-enhancing drug, which turns out to be a half-gallon container of milk stashed in his locker. In “Never Poured,” anchors lament the poor performance of a player who refuses to “pour” milk.

“While the commercials parody the recent baseball scandal, the spots effectively use humor to bring out the truth about the health benefits of drinking milk,” James said.

The San Clemente, Calif.-based client spends about $20 million annually on ads, per TNS Media Intelligence.