$275 Mil. Mattel Media Planning in Play

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LOS ANGELES Mattel is reviewing its $275 million media planning business, according to sources.

Presenting this week are WPP Group incumbents MindShare and Mediaedge:cia, pitching together as GroupM; Publicis Groupe’s MediaVest; and Interpublic Group’s Deutsch/LA, sources said. All of the shops are pursuing the business from their Los Angeles-area offices.

The two WPP media networks also handle Mattel media buying, which is not part of the review. Sources said the review also does not include Mattel unit Fisher-Price, based in East Aurora, N.Y.

The





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