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• In the $250 million Omo detergent review, Unilever asks Lowe, JWT and BBH to work from a single global strategy, as encapsulated in “Dirt is good.” And, although the brand goes by different names in different markets, Lever, in its drive to act more like a global company, wants the ads to flow from one strategy. In October, BBH wins lead strategic and creative duties, while Lowe keeps Latin America, Asia, Africa and the Caribbean.
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