• In the $250 million Omo detergent

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

• In the $250 million Omo detergent review, Unilever asks Lowe, JWT and BBH to work from a single global strategy, as encapsulated in “Dirt is good.” And, although the brand goes by different names in different markets, Lever, in its drive to act more like a global company, wants the ads to flow from one strategy.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in