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NEW YORK Omnicom Group’s DDB in Chicago has won the estimated $250 million Safeway broadcast account, beating out one other finalist, Havas’ Euro RSCG here, in the final round of a review, the client confirmed.
DDB pitched with Omnicom sibling PHD in San Francisco, which was awarded media planning and buying duties. (Euro RSCG had pitched in tandem with Havas’ MPG media network.)
Final presentations took place Wednesday at the Pleasanton, Calif., client’s headquarters.
“DDB rose to the top of the list in a number of ways,” said Mike Minasi, senior vice president of marketing.
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