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BOSTON Safeway supermarkets has placed its $250 million broadcast account in play, according to Pile and Co. here, the consulting company overseeing the review.
Broadcast creative and media planning and buying, as well as promotional chores, are up for grabs.
Incumbent Dailey & Associates will not defend, per Pile and Co. The West Hollywood, Calif., shop has handled both creative and media for Safeway. Dailey is a unit of Interpublic Group.
The shop’s most recent work for the Pleasanton, Calif.,
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