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In 140 characters or less, brands on Twitter have given themselves a bad name. It's not exactly hard to understand why—from a series of Twitter missteps, to overused, lazy jokes or their persistent desire from some brands to insert themselves in conversations they don't belong in.
Why even bother following a brand's Twitter account?
Every so often a brand gets it right. Some demonstrate quick thinking during real-time events, as seen by Oreo's famous dunk in the dark Super Bowl tweet.
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