25 Detroit Brand Stars Who Are Defining a New Era for the City

From auto innovators to passionate storytellers

Detroit’s well-earned place as one of America’s most iconic cities is a credit to its past, present and future. It is a city that has never had it easy, but its steely demeanor has also always encased and protected a powerful heart.

Industry has always been at the core of Detroit’s story, and so it remains today. But the range of businesses calling Detroit home has grown far more diverse in recent years as the region redefines itself for a new era—without shedding its traditions and its proud legacy of craftsmanship.

Adweek is celebrating Detroit’s resilience and resurgence by introducing you to 25 Detroit Brand Stars who represent the talent and tireless passion that the business and nonprofit sectors bring to bear for the city each day.