It will surely be an epic festival for Volvo Trucks. But who else will go Lion hunting in Cannes this year?
Adweek again partnered with Leo Burnett for this preview of front-runners for next week's Cannes Lions International Festival of Creativity. "Epic Split" may be the No. 1 seed, but plenty of work showed impressive flexibility and ingenuity over the past 18 months. Below are 25 campaigns from 11 countries that could soon be the talk of the Croisette and beyond.
Burnett identified four key themes this year: the reemergence of the classic product demo (e.g., "Epic Split"); technology with a purpose (Nike SB app; Samsung's Smart Bike); visceral moments of connection (Honda's Ayrton Senna installation; Adidas' D Rose Jump Store); and longform and documentary-style content (Guinness; Skype). Much of this work, though, defies categorization, taking lessons from the past and producing something entirely new— signposts to the future.
Visit adweek.com/cannes all next week for real-time reports from the festival, including video interviews, analysis, winners' galleries and more.