24/7 President, COO to Depart

NEW YORK — Tony Plesner, president and chief operating officer of 24/7 Real Media, is leaving the company after two years, the New York-based online marketing and technology outfit said Wednesday. He will stay on as a consulting role through the end of the year and will not be replaced.

“I feel that my job here is done and that my objectives have been accomplished,” Plesner said in a statement. “The turnaround is complete and I am ready to take on my next challenge.”

Coinciding with Plesner’s planned departure, 24/7 chairman and CEO David J. Moore has created two distinct operating divisions, media and technology, and promoted two individuals to run them in an attempt to clarify and streamline areas of responsibility.

John Barbera, svp, chief revenue officer, has been promoted to president of worldwide media. As chief revenue officer, Barbera oversaw U.S. media. In his new post, he is now responsible for the company’s media sales worldwide, along with media operations and affiliate relations.

The duties of Christopher Wagner, chief executive officer of 24/7 Europe, have expanded to include the company’s worldwide technology operations. He will now oversee the development and sales of the company’s technology products.

Barbera returned to 24/7 in September after nearly two years away [IQ Daily Briefing, Sept. 9]. During his first tour of duty with the company, he was chief operating officer of 24/7 Europe for 16 months until he left in January 2001 to join iVillage as president of sales and marketing.

Wagner joined Real Media Europe in May 2000 as director of business development, moving to director of technology in January 2001. He assumed his current role of CEO Europe following the merger between 24/7 and Real Media in November 2001.