24/7 Inks Deal With Terra Lycos

NEW YORK Terra Lycos has signed a multi-year strategic agreement with 24/7 Real Media for the online ad and technology company to provide media sales, ad serving and analytics across its U.S. Web properties.

The deal calls for 24/7’s sales force to represent Lycos’ domestic Web sites, which include Quote.com, HotBot.com, MatchMaker.com and Wired.com, among others, for display advertising.

Additionally, Terra Lycos will use the New York-based company’s Open AdSystem and Insight XE technology for ad serving and behavioral targeting, respectively.

Financial terms of the relationship were not disclosed.