24 Hours in Advertising: Wednesday, Nov. 12, 2014

Will.i.am loves brands, AT&T buys 8.6 million customers and Havas channels Game of Thrones

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The many brands of Will.i.am

The Black Eyed Peas frontman is known for his musical genius and his ultra stylish wardrobe, but as it turns out, his brands aren't as big of a hit as his songs are. (Adweek)

AT&T scores 8.6 million new customers

The mobile carrier acquired Mexico's third-largest carrier, Grupo Iusacell SA, for a reported $2.5 billion. (Adweek)

Unilever sues 'Just Mayo'

The owner of mayonnaise brands Hellmann's and Best Foods sued Hampton Creek, claiming the Just Mayo brand made false claims about its product and unfairly says it tastes better than Hellmann's. (Adweek)

Sears Holdings embarks on yet another review

This time, the parent company reached out directly to ad holding companies for its Sears and Kmart brands. (Adweek)

In defense of Vimeo

Creators of the Web series High Maintenance share why they decided to air their content on Vimeo and why they aren't too disappointed FX passed on their series. (Adweek)

Spotify responds to Taylor Swift

After Swift pulled all of her tunes from Spotify because she thought it didn't fairly compensate artists, Spotify's CEO said his company has paid musicians roughly $1 billion in the last year. (Adweek)


Around the Web:

McDonald's pulls Hello Kitty toys

The fast food chain recalled 2.3 million Hello Kitty toys with detachable whistles after two children reportedly choked on the plastic toys. (Fortune)   

Winter is coming to Havas

The Chicago agency is channeling HBO's Game of Thrones to hire interns for its winter internship, or "Winternship," program. (Digiday)

Usher pops up in boxes of Honey Nut Cheerios

The singer's new single "Clueless" will be tucked at the bottom of a select number of cereal boxes at Walmart. (Billboard)

Advertising wins the World Series

Americans for Responsible Advertising analyzed the final World Series game and found that advertisements made up 47 minutes, or roughly 25 percent, of the telecast. (Yahoo Finance)

Google cracks down on ad fraud

The Internet giant announced it will thwart online retailers who use the DoubleClick platform to serve fraudulent ads and ads that no one can see. (The Drum)

Three steps to becoming a stellar creative director

The Chief creative officer at Global Experience Specialists, Eddie Newquist shares three qualities that make creative directors great, and they might surprise you. (Agency Spy)

Alibaba's $9 billion day

The e-commerce company reported online sales surpassed $9 billion on China's Single's Day, the country's answer to Valentine's Day. (Reuters)

Stephen Colbert loses it over 'Dewitos'

Colbert cracked up in a segment about the unusual new Dorito-flavored Mountain Dew beverage, likening it to throwing up in your own mouth. (Vulture)

Pizza Hut revamps its logo

The new logo, which is shaped like an actual pizza slathered in tomato sauce, comes just as the company launched an updated menu with a handful of new toppings, sauces and crusts. (Businessweek)


Industry Shake-Ups:

BuzzFeed poaches HuffPo's head of native advertising

Tessa Gould joins BuzzFeed as the company's new vp, ad innovation and monetization. (Adweek)

Landor Associates hires from TBWA

Stuart Sproule joins Landor from TBWA and will take over as the company's president of North America and managing director of the New York office. (Adweek)

BBH nabs creative minds behind Dove's 'real beauty' sketches

The London shop hired Beto Fernandez and Paco Conde, two men responsible for the inspiring "Dove Campaign for Real Beauty," as executive creative directors. (Campaign)

Yahoo acquires BrightRoll for $640 million

Marissa Mayer, Yahoo CEO, announced that her company bought the programmatic video advertising firm to boost Yahoo's video strategy. (Adweek)