24 Hours in Advertising: Wednesday, May 13, 2015

Max Greenfield stars in 25 McDonald's ads, and AOL prepares to take on Google, Facebook

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Verizon buys AOL for $4.4 billion
AOL CEO Tim Armstrong announced in a staff memo that Verizon will buy the company for $4.4 billion. (Adweek)

AOL says it has no plans to spin off HuffPo and others
After the Verizon news broke, some raised questions about whether AOL would spin off The Huffington Post and other digital properties, but AOL confirmed it will keep them. (Adweek)

HelloFlo introduces the Period Fairy
HelloFlo returned with another great spot, this time about female superheroes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in