24 Hours in Advertising: Wednesday, May 13, 2015

Max Greenfield stars in 25 McDonald's ads, and AOL prepares to take on Google, Facebook

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Verizon buys AOL for $4.4 billion

AOL CEO Tim Armstrong announced in a staff memo that Verizon will buy the company for $4.4 billion. (Adweek)

AOL says it has no plans to spin off HuffPo and others

After the Verizon news broke, some raised questions about whether AOL would spin off The Huffington Post and other digital properties, but AOL confirmed it will keep them. (Adweek)

HelloFlo introduces the Period Fairy

HelloFlo returned with another great spot, this time about female superheroes. The ad focuses on uncovering the mysterious history of the Period Fairy. (Adweek)

New Girl's Max Greenfield brings his charm to McDonald's

Leo Burnett Chicago and McDonald's enlisted New Girl actor Max Greenfield to star in 25 short spots. Greenfield uses his charm to remind McDonald's fans to try the sirloin burger. (Adweek)

Fast-food companies battle it out at breakfast 

Taco Bell launched its breakfast menu in March 2014. Since then, fast-food companies are in a "breakfast war," leading some brands to offer free food to get ahead of the competition. (Adweek)

AOL prepares to take on Facebook, Google 

Now that AOL and Verizon are joining forces, AOL has a chance to become a real rival in the ad-tech space with big players like Facebook and Google. (Adweek)


Around the Web:

YouTube covers Kit Kat bars in U.K.

Kit Kat will replace its own name on 600,000 of its candy bars in the U.K. with "YouTube Break" for an integrated campaign for YouTube's 10th anniversary. (The Verge)

McDonald's simplifies its drive-thru menu

McDonald's announced it will simplify its drive-thru menus by only showing top-selling items. The fast-food chain hopes this will speed up the drive-thru process. (The Wall Street Journal)

Richard Branson launches a new Virgin venture

Virgin Group founder Richard Branson will soon launch Virgin Sport, which will organize races and other events. Branson hired New York Road Runners CEO Mary Wittenberg to spearhead the initiative. (Fortune)

H&M jumps into beauty products

H&M is jumping into beauty in a big way. The fast-fashion chain will launch about 700 beauty products for its fall beauty line with products ranging from $2.99 to $24.99. (Mashable)

Mayweather-Pacquiao fight crushes records

The recent Mayweather-Pacquiao fight scored the largest number of pay-per-view purchases ever. (The New York Times)


Industry Shake-Ups: 

Chico's moves media and digital business

Chico's shifted its media and digital business to Zimmerman Advertising following a review. (Adweek)