24 Hours in Advertising: Wednesday, March 18, 2015

Golden Sisters talk diesel for VW, and Shorty Awards announces its finalists

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Finalists for the Shorty Awards

The Shorty Awards—a competition honoring work made for Twitter, Facebook, Instagram and other platforms—released finalists for a ton of categories. Check them out here. (Adweek)

Sears and Kmart look to advertising for help

Sears Holdings is currently searching for an ad holding company to handle all of its marketing needs, but that won't necessarily help the big-box retailer in the age of Amazon. (Adweek)  

How to make your Instagram videos great

Instagram shared four tips with marketers to help them create more engaging and exciting 15-second videos on the platform. (Adweek)

What adam&eveDDB are up to at SXSW

adam&eveDDB—the agency behind John Lewis' "Monty the Penguin" Christmas campaign—ventured to Austin, Texas, for South by Southwest and picked up some tips for future campaigns. (Adweek)

VW tells 'Old Wives Tales'

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