24 Hours in Advertising: Wednesday, June 3, 2015

Instagram goes shopping, and SheKnows debuts Femvertising Awards


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Instagram's new ad business
A new feature on Instagram now allows advertisers to place a "Shop Now" button alongside their posts, linking to product pages. (Adweek)

SheKnows Media introduces #Femvertising Awards
The first #Femvertising Awards will be held this summer. Founded by SheKnows Media, the awards will honor campaigns that inspire and empower women. (Adweek)

Ballantine's Instagram magazine
Ballantine created a magazine about whiskey that is published entirely, and exclusively, on Instagram. (Adweek)

Pinterest becomes more shoppable
Pinterest revealed brands will be able to create shoppable pins beginning at the end of this month. (Adweek)

Caitlyn Jenner, brand spokesperson?
Caitlyn Jenner made her debut on the cover of Vanity Fair earlier this week. And now could be the perfect time for brands to partner up with her. (Adweek)

Tips for mobile marketers about dads
An infographic from the Interactive Advertising Bureau and Millennial Media tapped comScore data to look at how dads use their smartphones. (Adweek)

Budweiser's Twitter mentions skyrocket
Following the announcement that FIFA President Sepp Blatter would step down, FIFA sponsor Budweiser saw its Twitter mentions shoot up 525 percent. (Adweek)


Around the Web:

Fitbit wants to raise $478 million
Fitbit, a wearable fitness device company, hopes to raise as much as $478 million before filing its initial public offering. (Bloomberg)

American Apparel takes out restraining order
Clothing brand American Apparel obtained a restraining order against former CEO Dov Charney. (Reuters)

Walmart hands out more raises
Over 100,000 Walmart managers will receive pay bumps going into next month, with some getting as much as a 26 percent pay increase. (CNN Money)

Disney bets big on Playmation line
A new line of wearable, connected toys for kids, called Playmation, will launch in October. (The Wall Street Journal)

Sponsors support Sepp Blatt's resignation
FIFA President Sepp Blatt announced his resignation Tuesday. A number of sponsors including Coca-Cola and Visa released statements in support of the decision. (Market Watch)


Industry Shake-Ups: 

Priceline.com launches review
Priceline.com launched a review of its creative business. The incumbent, Butler, Shine, Stern & Partners, has been invited to defend. (Adweek)