24 Hours in Advertising: Wednesday, June 3, 2015

Instagram goes shopping, and SheKnows debuts Femvertising Awards

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Instagram's new ad business
A new feature on Instagram now allows advertisers to place a "Shop Now" button alongside their posts, linking to product pages. (Adweek)

SheKnows Media introduces #Femvertising Awards
The first #Femvertising Awards will be held this summer. Founded by SheKnows Media, the awards will honor campaigns that inspire and empower women. (Adweek)

Ballantine's Instagram magazine
Ballantine created a magazine about whiskey that is published entirely, and exclusively, on Instagram. (Adweek)

Pinterest becomes more shoppable
Pinterest revealed brands will be able to create shoppable pins beginning at the end of this month. (Adweek)

Caitlyn Jenner, brand spokesperson?
Caitlyn Jenner made her debut on the cover of Vanity Fair earlier this week.

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