24 Hours in Advertising: Wednesday, April 29, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Nars asks fans to break an orb by tweeting Cosmetic brand Nars created a black enamel orb, with products from the new Christopher Kane line tucked away inside, and asked fans to tweet about the orb to slowly crack it open. (Adweek) Yahoo searches for the world's best DJ Marissa Mayer announced a new Ultimate DJ competition at this year's NewFronts. Mayer hopes the competition will help Yahoo tap into a younger, EDM-loving audience. (Adweek) Coke's fist-bumping campaign promotes friendship A new campaign in Latin America from Pereira & O'Dell brings images of a fist-bump to Coke merchandise. Additionally, the agency released three short Web films focused on friendship. (Adweek) MDC stock plummets with news of SEC investigation MDC Partners announced on its earnings call that the Securities and Exchange Commission opened an investigation to look into the CEO's expenses. (Adweek) Bud Light apologizes for tone-deaf packaging Poor phrasing on Bud Light packaging, telling drinkers to remove the word "no" from their vocabulary, caused a viral uproar on Tuesday. Bud Light has since issued an apology. (Adweek) The Human Rights Campaign uses Twitter buy button Today on Twitter, LGBT group The Human Rights Campaign used Twitter's Buy Now button to collect donations, and used the trending #SCOTUS hashtag to buy Promoted Tweets. (Adweek) Martin Sorrell says Netflix needs ads WPP chief executive Martin Sorrell said he believes Netflix will soon need to introduce advertising in order to become a profitable company. (Adweek) Around the Web: Refinery29 raises $50 million Refinery29, a media site that caters to young women, announced it's raised $50 million in Series D financing. Both WPP and Scripps Networks invested in the company. (Tech Crunch) T-Mobile on its way to passing Sprint T-Mobile added 1.1 million customers in the last quarter, putting the wireless company one step closer to overtaking Sprint, which is currently the third largest carrier in the U.S. (The Wall Street Journal) Twitter earnings leak, stock crashes While Twitter was scheduled to release its Q2 earnings Tuesday afternoon, the quarterly report leaked early on Twitter, and the company's stock dropped roughly 20 percent after hours. (The Verge) Industry Shake-Ups: Kirshenbaum Bond Senecal + Partners fills global CMO role Jennifer Hohman joined kbs+ as the agency's new global chief marketing officer. Hohman joins kbs+ from IPGMediabrands where she was head of global accounts. (Adweek) AKQA promoted three to ECD roles There are three new executive creative directors at AKQA. The agency promoted three former group creative directors. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Wednesday, April 29, 2015

Coke fist-bumps for friendship, and Bud Light responds to label backlash

Katie Richards

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Katie Richards