24 Hours in Advertising: Wednesday, April 22, 2015

Google searches for the Loch Ness Monster, and Target scores big with Lilly Pulitzer

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Search for the Loch Ness Monster with Google Maps 
Google, with the help of adam&eveDDB, now gives users the chance to explore Loch Ness and hunt for the Loch Ness Monster on Google Maps using underwater technology. (Adweek)

Exchange rates help Publicis Groupe's growth 
Publicis Groupe reported its revenue grew by 32 percent for the first quarter, thanks in part to foreign exchange rates and recent acquisitions. (Adweek)

Omnicom Group's revenue drops
Although Omnicom Group posted a net income gain of 2 percent for Q1, its overall revenue dropped 1 percent, down to $3.46

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