24 Hours in Advertising: Wednesday, April 1, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Clothing labels tell their makers' tales The Canadian Fair Trade Network used clothing labels to tell the stories of people who make and manufacture clothes. The campaign hopes to bring attention to unsafe working conditions. (Adweek) Jack in the Box makes a massive coupon To score itself a Guinness World Record, Jack in the Box and David&Goliath created the world's largest coupon. It measures 80 feet by 25 feet. (Adweek) Legal issues brands should consider with Periscope and Meerkat Brands are jumping at the chance to test live-streaming apps Periscope and Meerkat, but here are four potential legal issues all brands should be aware of before diving in. (Adweek) Suntory Whisky crafts amazing 3-D printed ice cubes TBWA\Hakuhodo created amazing, intricate 3-D printed ice cubes for Suntory Whisky. The cubes take the shape of high heels, a guitar, Batman and more. (Adweek) A shy guy tries to save the girl for Belvita Breakfast cookie brand Belvita takes the traditional "damsel in distress" storyline, with an adorably geeky hero, and gives it a fun twist. (Adweek) Millennials and Gen Z have different brand needs Data from Deep Focus shows Gen Z consumers, born after 1998, are more tolerant of online ads than millennials, while millennials are more responsive to email marketing. (Adweek) Around the Web: The New York Times bring news to the Apple Watch The New York Times announced its format for news stories on the Apple Watch will be one-sentence stories, paired with high-quality photos or short summaries. (The New York Times Company) Executive changes at Heineken Heineken has combined the role of chief marketing officer and chief sales officer to help streamline things, while other top executives announced their departures. (Financial Times) Coke's marketing chief will return Coca-Cola marketing chief announced she would be returning to Coke on April 6, after a stint away working with Hillary Clinton on her potential presidential campaign. (The Wall Street Journal) Starbucks adds Kale to the menu A new line of smoothies will launch in over 4,300 Starbucks locations in the U.S. through the brand's partnership with Danone. Customers can add protein powder and Kale to the smoothie. (Reuters) GoDaddy has plans to reinvent itself GoDaddy might be known for its sexualized Super Bowl spots, but the brand is looking to reinvent its image and attract a wider audience as the brand kicks off its initial public offering. (The Wall Street Journal) Yuengling tops Samuel Adams in U.S. After the Brewers Association changed its definition of what a "craft brew" was, Yuengling officially topped Samuel Adams as the largest craft beer product in the U.S. for 2014. (Fortune) Industry Shake-Ups: New president at mcgarrybowen New York Simon Pearce left BBDO to join mcgarrybowen New York as the new president. Pearce takes over for Tom Sewell. (Adweek) TBWA\Chiat\Day wins Hearts on Fire TBWA\Chiat\Day won global creative responsibilities for Hearts on Fire. This is the agency's fourth big win in two months. (Adweek)

Brand Marketing

24 Hours in Advertising: Wednesday, April 1, 2015

Belvita has nerdy guy save the girl, Suntory Whisky's 3-D printed ice cubes

Katie Richards

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Katie Richards