24 Hours in Advertising: Tuesday, Nov. 25, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Happy holidays from Dick's Sporting Goods The company's latest spot tells a heartwarming story of a father who buys his daughter a basketball hoop one Christmas and watches as she grows up, always coming back to the hoop. (Adweek) Black Friday is overrated, and here's why Experts say Black Friday was never the best economic barometer. And as the hyped-up shopping holiday stretches across multiple days and more consumers snag deals online, it's losing even more significance. (Adweek) MLB and NBA revisit marketing strategies Both organizations are in the midst of searching for a new agency to take over their marketing and are getting close to making final decisions. (Adweek) Media agencies should be more like movie producers Greg Castronuovo, president of OMD West, suggests today's agencies need to think more like movie producers, bringing together and managing all the people that tell a brand's story. (Adweek) National Car Rental taps Patrick Warburton For its latest campaign the rental company featured actor Patrick Warburton as a customer who likes things, especially his car rentals, to be organized and under his control. (Adweek) Around the Web: Katy Perry takes on the Super Bowl The pop star, with the help of Pepsi, announced she will perform the halftime show for the Super Bowl in February. (NFL) Ad execs prefer LinkedIn According to a survey conducted by the Association of National Advertisers, ad execs are more connected with friends and colleagues through LinkedIn, not Facebook. (Media Post) Dumb Ways to Die makes a game What was once just an extremely effective PSA alerting people in Australia to pay attention around trains has now expanded to a game, Dumb Ways to Die 2: The Games. (Mashable) PlayStation pulls sexist ad The spot for the PS4's Remote Play feature got pulled quickly, perhaps for being a bit too sexual. (The Verge) How Lionsgate promotes The Hunger Games The studio's small marketing team put together promotional material for the third Hunger Games movie on a tight budget by pushing video on YouTube and enlisting the company's CMO to shoot celebrity promotional photos. (The New York Times) Grenoble bans outdoor commercial ads The French city announced it will take down all of its outdoor ads and replace them with trees. (The Telegraph) Budweiser's youth sales slump About 44 percent of young drinkers ages 21 to 27 have never tasted Budweiser, so the company plans to direct the majority of its future advertisements and promotions at a younger demographic. (The Wall Street Journal) Dark social accounts take over the Web RadiumOne estimates roughly 74 percent of all online sharing in the UK now comes from dark social, or links that are opened from emails or instant messages and cannot be tracked or measured. (The Drum) Apple partners with (RED) Apple teamed up with the charity and 25 top app markers for a two-week holiday campaign that will feature customized (RED) apps. Look for Angry Birds and Kim Kardashian: Hollywood, but with a (RED) spin. (USA Today) Barnes & Noble gives books an edge In order to stand out to shoppers during the holiday season, the bookstore is working with high-profile authors and putting several thousand signed copies of their books on store shelves. (The New York Times) Industry Shake-Ups: Ogilvy names new CCO The agency hired Paul Shearer as its new chief creative officer for the Middle East and North Africa. (The Drum) S.C. Johnson shifting its accounts A recent report suggests S.C. Johnson has been moving a handful of its accounts away from Ogilvy Chicago to BBDO. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Tuesday, Nov. 25, 2014

Dick's Sporting Goods celebrates family, Katy Perry joins the Super Bowl and PlayStation pulls sexist spot

Katie Richards

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Katie Richards