24 Hours in Advertising: Tuesday, Nov. 18, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Nike says cold weather is no excuse to be lazy A new spot, packed with celebrated athletes and funny man Chris O'Dowd, promotes its line of cold weather gear, Hyperwarm, that will keep you warm even in the dead of winter. (Adweek) The FTC keeps tabs on Apple's fitness apps The Apple Watch will have some cool features like measuring a person's pulse, but the FTC is keeping an eye on how the company protects the smartwatch wearers' highly personal information. (Adweek) Airbnb jumps into the print business The online apartment rental company will launch its own quarterly print magazine called Pineapple that will take an in-depth look at three cities in each issue. (Adweek) Google gets prime new real estate in Times Square There's a new block-long, eight-story digital billboard in Times Square, and Google will be first to advertise on it. (Adweek) Say hello to Snapcash Snapchat has teamed up with Square and launched Snapcash, which will allow users of the photo-sharing app to send friends and contacts money. (Adweek) Around the Web: Spotify comes to Uber Thanks to a new partnership, Uber riders will be able to link their two apps and stream music via Spotify when they hop in a car. (Forbes) Facebook wiggles its way into the office Facebook may be designing a new platform called Facebook at Work, which would provide people with an easier way to collaborate and communicate with their colleagues. (Wired) Rubicon Project buys two ad tech companies The company acquired both iSocket and Shiny Ads for less than $30 million in a predominately stock transaction. (The Wall Street Journal) Star-studded group sings to support Ebola victims Singers such as Bono, Sam Smith, Ed Sheeran and Ellie Goulding teamed up to record the popular holiday track "Do They Know It's Christmas?" for the latest Band-Aid single supporting Ebola victims. (The Guardian) Publicis Groupe splits Nurun in two After acquiring Nurun earlier this year, Publicis announced it will split the company into two of its existing branches, Razorfish Global and Publicis Worldwide. (Media Post) Facebook, Twitter and others back USA Freedom Act Big tech companies including Twitter, Apple, AOL and Yahoo have all signed their names to a bill that would curtail National Security Agency surveillance in the U.S. (The Drum) Beats by Dre dominates YouTube Compared to Bose, Beats by Dre is dominating on YouTube, bringing in roughly 17.6 million views a month compared to Bose's 2.9 million monthly views. (Digiday) Unilever covers its tracks After filing a false advertising lawsuit against the small San Francisco startup behind Just Mayo, Unilever changed the description of its own Hellmann's mayonnaise online, because apparently it's not really mayonnaise either. (San Jose Mercury News) Facebook and Twitter could be a waste of time A report from Forrester Research suggests brands may be spending too much time and money on social media because posts tend to only reach about 2 percent of a brand's followers. (The Wall Street Journal) LinkNYC brings free public WiFi to NYC The city of New York will get rid of those pesky pay phones (because lets face it, no one's using them anyway) and turn them into public WiFi hubs paid for by ad revenues. (The Verge) Industry Shake-Ups: McCann wins the New York Lottery The New York Lottery dropped longtime agency DDB in favor of McCann Erickson New York. (Adweek) Vice Media snags former White House staffer Alyssa Mastromonaco, former deputy chief of staff for the White House, was named Vice Media's new chief operating officer. (Politico) BBH London gets a new deputy executive creative director Caroline Pay, formerly a managing partner at BBH London, has been promoted to deputy executive creative director. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Tuesday, Nov. 18, 2014

Nike takes on the cold, Airbnb launches a magazine and Spotify comes to Uber cars

Katie Richards

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Katie Richards