24 Hours in Advertising: Tuesday, June 2, 2015

The King returns to Burger King ads, and Caitlyn Jenner breaks Twitter record

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

How Entourage mastered product placement 

Doug Ellin, creator of Entourage and director/writer of the upcoming film, spoke with Adweek about how he seamlessly wove product placement and sponsorships into the series and film.  (Adweek)

Caitlyn Jenner scores massive Twitter following 

After Vanity Fair released its next cover featuring Caitlyn Jenner, Jenner's Twitter account became the fastest ever to amass 1 million followers. (Adweek)

The King returns to Burger King ads

Burger King and agency Pitch, Inc. reintroduced the plastic-faced King mascot after four years out of the TV spotlight. (Adweek)

Protein World brings contested ad to Times Square

A Protein World campaign promoting the perfect beach body, which previously drew criticism in the U.K., arrived in New York's Times Square. (Adweek)

Millennials turn to Facebook for political news

A report from Pew Research center shows that millennials get most of their political news from social media, which could cause a shift in ad spending. (Adweek)


Around the Web:

KFC sues Chinese companies

KFC sued three Chinese companies that created social media accounts and spread a rumor that the fast-food chain uses chickens with eight legs. (The Guardian)

Malaysia Airlines is 'technically bankrupt'

Christoph Mueller, CEO of Malaysia Airlines, announced that the airline is "technically bankrupt," but noted problems began before the disappearance of flight MH370. (BBC)

Apple's new streaming services

Apple plans to launch a music-streaming service this week it hopes will rival Spotify. The service will cost $10 a month. (The Wall Street Journal)

Abercrombie & Fitch loses lawsuit

A Muslim woman who was denied a job at Abercrombie & Fitch in 2008 because she wore a head scarf in her interview won her Supreme Court case. (The New York Times)

Netflix may be testing ads 

You won't find third-party ads on Netflix anytime soon, but the company is testing pre-roll style teasers on some of its original content to promote other Netflix originals. (Mashable)


Industry Shake-Ups:

Norwegian Cruise Line selects new agencies 

BBDO, Atlanta joined Norwegian Cruise Line as the company's new lead creative agency, while OMD, Midwest will handle planning and media buying. (Adweek)

IPG Mediabrands selects new COO

IPG Mediabrands promoted Jim Hytner to global chief operating officer. Hytner was formerly the chief of Mediabrands' G14 region. (Adweek)