24 Hours in Advertising: Tuesday, Jan. 6, 2015

Taco Bell likes 'leaked' ad, McDonald's shares the love, and advertisers preview Apple Watch

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Taco Bell is impressed by fake ad
A group of freelance directors, The Merkin Bros., created their own "leaked" spot for Taco Bell that the fast food chain actually appreciated. (Adweek)

TubroTax gets back in the game
TurboTax will return to the Super Bowl after its debut last year, running a 60-second ad from Wieden + Kennedy. (Adweek)

Marketers should pay attention to women gamers 
It turns out women are big video game buffs, with women over age 25 becoming the fastest-growing group to watch video-game-themed clips on YouTube. (Adweek)

McDonald's spreads the love in a new ad
A new spot from McDonald's called "Archenemies" brings some of the most well-known enemies, such as Batman and the Joker, together to spread some lovin'. (Adweek)


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