Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
SNL spoofs Scientology video
Following the release of HBO's documentary on the Church of Scientology, SNL released a parody of an actual recruitment video featured in the documentary. (Adweek)
A tour of the Apple Watch
Apple released a series of guided video tours of the Apple Watch leading up to the official release of the new product on April 24. (Adweek)
Chevy adds some humor to focus groups
Chevrolet injects a bit of humor into the traditional focus group in its new campaign, pulling a few pranks and freaking out some of the real people participating. (Adweek)
Orphan Black's Tatiana Maslany on playing 13 roles
Tatiana Maslany spoke with Adweek about what it's like to star in BBC America's Orphan Black and the challenges of playing multiple roles for one show. (Adweek)
Hostess celebrates opening day...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in