24 Hours in Advertising: Thursday, March 5, 2015

Tinder goes on a wild adventure and Instagram debuts new ad features

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

10 artists make colorful illustrations for Oreo 

Oreo selected selected 10 artists for an out-of-home campaign and gave each one a different word, from dream to dunk, to inspire the illustrations. (Adweek)

Millennials drive Instagram toward 100 million users

Instagram is on track to hit 100 million U.S. users by 2018, driven by millennials, and is still the fastest-growing social network in the U.S. (Adweek)

Marvel makes fans work for The Avengers trailer

Fans looking to get a glimpse of Marvel's new trailer for the upcoming Avengers film, Age of Ultron, had to ban together to unlock the clip by tweeting about it. (Adweek)

Tinder goes on a wild European ride

As Tinder launched its new and improved app, Tinder Plus, the dating service released a fun spot that follows one woman's wild adventure through Europe with her trusty app. (Adweek)

Instagram offers new features for advertisers

Instagram updated its platform with a few bonuses for advertisers, including a carousel-like feature that allows multiple images in sponsored posts. (Adweek)

Why Ben & Jerry's won't make pot-infused ice cream

While both Ben and Jerry said they would fully support the idea of producing a marijuana ice cream flavor, it will probably not happen any time soon, and here's why. (Adweek)

Around the Web:

Alex Bogusky's new agency

CP+B founding partner Alex Bogusky teamed up with Fusion and launched a new "social impact" agency called Fearless. (Agency Spy)

U.S. tech companies stash money overseas

Collectively, eight big U.S. tech companies, including Apple and Google, have stashed $69 billion in profits overseas to sidestep taxes, which is over one-fifth of the total $2.1 trillion in profits. (Bloomberg)

McDonald's plans its SXSW trip

This year McDonald's plans to give customers what they want by getting more tech-focused as a major sponsor for this year's South by Southwest event. (Quartz)

NBCUniversal plans for subscription service

NBCUniversal said it's planning a subscription service with a focus on comedy, which would feature shows from Saturday Night Live to The Tonight Show starring Jimmy Fallon. (Market Watch)

Nielsen acquires eXelate

Nielsen announced Wednesday it acquired data management platform eXelate, one of the few independent DMPs still out there, for an estimated $200 million. (AdExchanger)

Facebook looks to challenge Twitter

Facebook is reportedly working on a product to rival MoPub, Twitter's mobile advertising server, but has not officially commented on the matter yet. (Bloomberg)

HBO reveals some details on its streaming service

The HBO subscription streaming service, which will launch around April of this year, will be called HBO Now and most likely cost $15 a month. (The Verge)  

Industry Shake-Ups: 

Big Spaceship finds first CCO

Big Spaceship tapped Cedric Devitt, formerly chief creative officer at MRY, as the agency's first chief creative officer. (Adweek)