24 Hours in Advertising: Thursday, July 9, 2015

Subway praised by crisis experts, and Facebook updates its icons

With the recent raid of Jared Fogle's home, Subway has, according to experts, made all the right moves in distancing itself from its spokesman. Plus, a Facebook designer switches up the company's icon to make it more female-friendly. 


New on Adweek:

Facebook designer brings equality to icon

Facebook designer Caitlin Winner made a slight adjustment to the site's "friends" icon so that the woman's figure is more prominent. 

Experts say Subway has the right approach

A number of branding crisis experts told Adweek they felt Subway reacted to the FBI search at spokesman Jared Fogle's home in the best way possible. 

DraftKings wants to ditch its frat-boy image

Fantasy sports site DraftKings.com is currently looking for a new agency to work with and hopes the shop can help change its current frat-boy image.

Meerkat's Cameo feature could be good for brands

Meerkat launched its new feature called Cameo, which lets friends take over other users' livestreams, and brands and influencers could take advantage of it.    

Twitter lets apps use video

Now apps that run advertisements on Twitter will be able to use the social media site's promoted video units for the first time. 


Around the Web:

Paramount strikes a deal to bring movies home faster

A new deal between Paramount and AMC Theaters will make two movie titles available for digital distribution 17 days after the films finish their run in theaters. (The Hollywood Reporter) 

Apple Watch falling out of favor

Slice Intelligence estimates that daily sales of the Apple Watch have dropped off about 90 percent in the past two and a half months. (CNN Money) 

Yahoo gets into fantasy sports and gambling

Yahoo announced it will start daily and once-weekly fantasy sports games. Users will be able to make money if they win. (The New York Times) 

Unbundling the NBA

The National Basketball Assocation will be the first big sports league to sell single games to customers, rather than in packages. (Bloomberg) 

Judge cancels Washington Redskins trademarks

A federal judge upheld the decision to cancel all federal trademark registrations for the NFL's Washington Redskins. (The Washington Post) 


Industry Shake-Ups: 

Droga5 lands NRG Energy without pitching

William Morris Entertainment's 49 percent investment in Droga5 has led to a number of opportunities, including Droga5's newest account, NRG Energy. (Adweek) 

Olive Garden launches a review

After working with Grey for 30 years, Olive Garden launched a review of its creative business. (Adweek)