24 Hours in Advertising: Thursday, Jan. 22, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Snickers teases its Brady Bunch spot Danny Trejo shines in this Snickers Super Bowl teaser as he channels an intense Marcia from The Brady Bunch and aggressively brushes his long locks. (Adweek) Aubrey Plaza milks a cow for Newcastle's 'Band of Brands' The latest teaser for Newcastle Brown Ale's "Band of Brands" campaign stars a very unenthusiastic Aubrey Plaza milking a cow. (Adweek) Carl's Jr.'s Super Bowl ad unsurprisingly features a semi-naked woman The spot for Carl's Jr.'s all-natural burgers follows an "au naturel" Charlotte McKinney as she parades around in her birthday suit, burger in hand. (Adweek) New ad basically says Netflix makes everything better A new European spot for the streaming site, created by Wieden+Kennedy Amsterdam, shows how Netflix will essentially fix any problems in your life. (Adweek) James Patterson sheds light on his disappearing book stunt The author and former adman told Adweek about his latest promotional stunt to release 1,000 copies of his book that disappear within 24 hours, and why the grand prize costs $294,038. (Adweek) Catch all the Big Game ads on Tumblr NBC Sports Digital announced football ad fans can watch all of this year's spots on Tumblr just as soon as they've aired. (Adweek) Victoria's Secret joins in on the football fun The lingerie brand teased its regional Super Bowl spot with an 80-second clip starring a few well-known Angels decked out in helmets and pads. (Adweek) Pepsi gets 'Hyped for Halftime' with Craig Robinson Pepsi's latest Super Bowl halftime spot features an unconventional fairy godmother, comedian Craig Robinson and a plan to get Robinson's band Nasty Delicious to the show. (Adweek) Around the Web: This Super Bowl needs to draw 120 million viewers In order for Super Bowl 49 to surpass Super Bowl 48, in terms of viewership, this year's game needs to draw an audience of at least 120 million viewers. (Forbes) Agencies start their own podcasts As soon as the ad industry caught on to the fact that people really like listening to podcasts, agencies including TBWA and R/GA started working on their own. (Digiday) Weight Watchers joins the Big Game This year on Feb. 1 Weight Watchers will run its first Super Bowl spot with the help of Wieden+Kennedy. (Agency Spy) Netflix plans its global takeover With concerns that Netflix's growth would plateau in the United States, the streaming service announced it plans to push heavily for global expansion. (The New York Times) Investor wants Staples to consider a merger Starboard Value LP wrote a letter to Staples Inc. urging the company to consider a merger with Office Depot Inc., stating in its letter that the move would make perfect sense. (The Boston Globe) Grey gives millennials their own office space With over 48 percent of this agency's staff falling into the millennial age group, Grey decided to create a separate office space for them. (PSFK) Shazam hits $1 billion valuation Music recognition app Shazam is now valued at $1 billion after its most recent round of funding, which brought in $30 million. (The Guardian) Facebook users go mobile A report from eMarketer suggests that this year, 70 percent of Facebook users will access their accounts through mobile devices. And 73 percent of the company's ad revenue is projected to come from mobile. (eMarketer) Industry Shake-Ups: JWT folds digital brands into one agency Now all of JWT's digital shops including Digitaria and Casa Miami will be consolidated into one digital agency named Mirum. (Media Post) Nationwide changes up agency roster Nationwide recently hired Ogilvy for a campaign starring Peyton Manning, and some tipsters suggest Moxie was shifted to work on other projects for the company. (Agency Spy)

Brand Marketing

24 Hours in Advertising: Thursday, Jan. 22, 2015

Aubrey Plaza milks a cow for Newcastle, Snickers channels The Brady Bunch, and Netflix fixes any situation

Katie Richards

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Katie Richards