24 Hours in Advertising: Thursday, Dec. 11, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Dove Men+Care will run another Super Bowl ad The brand launched its first ad campaign for the 2010 Super Bowl and will run another spot this February. (Adweek) Advertisers will spend nearly $600 billion in 2015 EMarketer predicts worldwide ad spending will increase by 6 percent next year with the U.S., U.K., China, Japan and Germany leading the market. (Adweek) Instagram reaches 300 million users The photo-sharing app announced it hit the 300-million-user mark and has officially surpassed Twitter, which recently reported it had 284 million users. (Adweek) Millennials love L.L. Bean The waitlist for the brand's sturdy, hand-crafted Duck Boots is up to about 100,000 thanks to high demand from millennial shoppers. (Adweek) Around the Web: Subaru sponsors Portlandia The car brand forged a partnership with the IFC's Portlandia for the fifth season's sole car sponsor. (The New York Times) Amazon lets shoppers make an offer The online marketplace launched a new way to shop called Make an Offer, which allows customers to negotiate prices on certain products. (Tech Crunch) Carl's Jr. reaches out to a new customer base Later this month Carl's Jr. will launch an all-natural burger product with no antibiotics, no steroids and no additional hormones that will sell at a higher price than traditional burgers. (USA Today) Alibaba faces security breach Due to a few holes in the e-commerce site's security system, private information for both shoppers and suppliers was left vulnerable for months. (BuzzFeed News) AutoNation closes in on online car sales The car retailer is taking big steps to move sales completely online, but reported the system won't be fully up and running until the end of 2015. (The Wall Street Journal) Nike sues former designers Three former Nike designers are being sued in a $10 million lawsuit by Nike for allegedly trading design and business secrets for jobs at Adidas. (Fast Company) Walgreens pulls controversial wrapping paper When a customer pointed out a line of Hanukkah wrapping paper had swastikas drawn into the pattern, Walgreens swiftly pulled it from all stores. (Huffington Post) Ring Pops ad may violate children's privacy laws A recent campaign for Ring Pops, which used photos that children submitted of themselves sporting Ring Pops, raised concerns because some of the kids are under age 13. (Media Post) Glassdoor names Hill Holiday a top place to work A new list of the best places to work, courtesy of Glassdoor, named Hill Holiday the best spot to work in the advertising industry and No. 33 overall. (Agency Spy) Industry Shake-Ups: Crispin Porter + Bogusky hires from Wieden + Kennedy CP+B hired Kevin Jones, former creative director for Wieden + Kennedy, as the agency's new executive creative director in L.A. (Adweek) The NBA picks lead agency Music industry vet Steve Stoute and his agency Translation beat out both R/GA and Goodby Silverstein & Partners to become the new lead agency for the National Basketball Association. (Adweek)

Brand Marketing

24 Hours in Advertising: Thursday, Dec. 11, 2014

Dove Men+Care returns to the Super Bowl, Instagram overtakes Twitter and Nike sues designers

Katie Richards

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Katie Richards