24 Hours in Advertising: Thursday, April 16, 2015

The North Face courts athletes, and Sony teaches an octopus to snap photos

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. 

Buzzing on Adweek:

Guitar Hero makes its comeback

Rock video game Guitar Hero will return with Guitar Hero Live. A new ad for the game shows off the live-action feature, which lets the gamer play with a real band in front of a real crowd. (Adweek)

The North Face hopes to take on Nike, Under Armour

A campaign for The North Face's Mountain Athletics program hopes to cater to real athletes with its new ad showing intense workout sequences and outdoor extreme sports shots. (Adweek)

Sony turns an octopus into a photographer

Sony trained an octopus named Rambo to take photos with a Cyber Shot TX30. The octopus proves how easy it is to use the underwater cameras. (Adweek)

Carlsberg billboard serves up cold brews

A London billboard for Carlsberg, which the brand argues is "probably the best poster in the world," will serve you a cold pint if you're over 18. (Adweek)

Emoji posters fight for important causes

Design firm Pentagram designed a set of posters, each covered with three large emoji that spell out a message about climate change for the People's Climate March in London. (Adweek)

Dennis Quaid fools the Internet

A video recently of Dennis Quaid having a diva-sized meltdown turned out to just be a stunt from Funny or Die promoting Quaid's new project for Crackle. (Adweek)

A health battle between food bloggers and brands

The rise of popular, health-conscious food bloggers poses consumers and agencies with an interesting debacle: Do you trust the blogger or do you trust the well-established brand? (Adweek) 

Around the Web:

Goldman predicts Apple Watch will be a hit

Just before the Apple Watch launches, Goldman Sachs surveyed 1,000 consumers to get a sense of how many people will actually buy it. Goldman predicts 13.5 million will be sold this year. (Bloomberg)

An in-depth look at Disney's MyMagic+ program

Disney decided it needed to revolutionize its parks with new technology, but the company's big plans haven't completely paid off just yet. (Fast Company)

EU hits Google with antitrust charges 

The European Commission hit Google with an antitrust lawsuit Wednesday, stating Google has been abusing its power as a search engine giant. (CNBC)

Yahoo may be eyeing Foursqaure

Yahoo may be looking to purchase check-in app Foursquare for somewhere around $900 million. However, some outlets reported other sources have said no discussions have taken place. (Tech Crunch)

Snaps raises money to help brands with emojis

Snaps, a startup that has helped brands such as Victoria's Secret and Burger King with mobile messaging strategies, just raised $6.5 million in funding. (The Wall Street Journal)

Industry Shake-Ups: 

NBCU sticks with Horizon

NBCUniversal decided to stick with Horizon Media following a review. Horizon will continue to work with Telemundo and NBC Universo. (Adweek)

Bacardi consolidates

Bacardi has consolidated its global media and creative with two Omnicom agencies, BBDO and OMD. (Adweek)

Fallon selects a chief strategy officer

Anette Lillegard has joined Minneapolis-based agency Fallon, filling the chief strategy officer role. (Adweek)