24 Hours in Advertising: Monday, March 9, 2015

Lyft's CEO shares his plan to take on Uber and Red Bull looks to millennials

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked. 

Buzzing on Adweek:

Lyft CEO shares what's next for his company
Logan Green, CEO of Lyft, spoke with Adweek before his company hit South by Southwest. Green shared how he plans to expand his company in the race to own the ride-sharing business. (Adweek)

Twitter hopes to get brands' attention at SXSW
At the upcoming South by Southwest in Austin, Texas, Twitter plans to increase its presence and share its video strategy with brands and ad executives. (Adweek)

Shake-ups at NBC News 
Andy Lack will take over as NBC News chairman, succeeding Pat Fili-Krushel, as the dust begins to settle following the Brian Williams fiasco. (Adweek)

Fresh Prince delivers on Instagram
Will Smith's recitation of the Fresh Prince of Bel-Air theme song on The Ellen Show scored over 317,000 views on Instagram. (Adweek)

Red Bull aims for millennials
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