24 Hours in Advertising: Monday, Feb. 2, 2015

Nationwide gets too morbid, Jeep borrows from North Face, and McDonald's trolls brands

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

People really didn't like one of Nationwide's spots
One of Nationwide's Super Bowl ads about the death of a young boy was truly morbid, and it garnered some serious Twitter backlash. (Adweek)

Jeep borrows some ideas from The North Face
The "Beautiful Lands" Super Bowl spot from Jeep reminded quite a few people of a recent ad from The North Face, as they both used the same song and had a similar message. (Adweek)

McDonald's spreads the love to all the brands
The fast-food chain trolled brands during the game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in