24 Hours in Advertising: Monday, Feb. 2, 2015

Nationwide gets too morbid, Jeep borrows from North Face, and McDonald's trolls brands

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

People really didn't like one of Nationwide's spots

One of Nationwide's Super Bowl ads about the death of a young boy was truly morbid, and it garnered some serious Twitter backlash. (Adweek)

Jeep borrows some ideas from The North Face

The "Beautiful Lands" Super Bowl spot from Jeep reminded quite a few people of a recent ad from The North Face, as they both used the same song and had a similar message. (Adweek)

McDonald's spreads the love to all the brands

The fast-food chain trolled brands during the game. But it also shared loving words about their campaigns while giving people a chance to win prizes through its own Lovin' Wins sweepstakes. (Adweek)

Adweek's instant reviews of all the spots from the Big Game

Take a look back at all of the ads that ran during the game and Adweek's initial thumbs up or thumbs down reviews of each spot. (Adweek)

Foot Locker didn't even need to buy a Super Bowl spot

Seattle Seahawks player Chris Matthews worked at a Foot Locker before he joined the NFL, and that generated a ton of unplanned buzz for the brand on Twitter. (Adweek)

How Totino's won the game before it even happened

Brands want to stand out on social media when big events like the Super Bowl take place, so Totino's decided to live-tweet the game the night before it happened. (Adweek)

Budweiser's adorable puppy GIFs

Just before the game kicked off, Budweiser responded to people who tweeted about the brand's Super Bowl spot with some super cute GIFs of its "Lost Dog" star. (Adweek)


Around the Web:

Super Bowl spots with big YouTube views

Many brands release their Super Bowl ads online before the game, and these are some of the spots that have racked up the most views so far. (Forbes)

Chevy's ad freaks a lot of people out

Chevrolet gave some Super Bowl viewers a bit of a scare when its game-day spot simulated a TV blackout shortly after the game kicked off. (Bloomberg)

Facebook takes on YouTube

This year, Facebook took on YouTube in an effort to become the place to watch Super Bowl ads, with 35 percent of all online ad watching taking place on the social media platform. (The Wall Street Journal)

Vine now wants to target kids

The video-looping app launched a kid-friendly version called Vine Kids to make the app more accessible to a younger age group. (The Verge)

Brands embrace 50 Shades of Grey

The 50 Shades of Grey film drops on Valentine's Day this year. Some companies, selling some rather adult products, are using the movie to boost sales. (The New York Times) 


Industry Shake-Ups: 

Accounts in review

Unilever added 72andSunny to its agency roster to handle Axe's global strategic positioning, while CarMax is down to three finalists. (Adweek)