24 Hours in Advertising: Monday, April 6, 2015

BBC America's 'surprising' content strategy and the end of the Mad Men era

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The campaign to get a women on the $20 bill
An initiative from Women on 20s suggested 15 candidates, including Rosa Parks and Elizabeth Cady Stanton. An online vote will narrow the search to three, but will it actually make change? (Adweek)

Sarah Barnett guides BBC America 
Sarah Barnett, president and general manager for BBC America, shared how the network has worked to create a lineup of compelling dramas and give writers and directors creative freedom. (Adweek)

How women consume media
Women hold a great deal of purchasing power that marketers look to tap into.

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