24 Hours in Advertising: Friday, March 27, 2015

Marketers weigh in on Periscope, and the NBA celebrates March Madness

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Periscope agency soaks up some Twitter glory

Twitter launched its video-streaming app, Periscope, today, and ad agency Periscope is happily reaping the benefits on Twitter. (Adweek)

NBA ads transport players back to college for March Madness

In a new set of ads from the NBA celebrating March Madness, eight players are transported back to their college teams and transformed with some creative illustrations.  (Adweek)

17 initial thoughts on Periscope

Here are 17 initial reactions to the Periscope app from a handful of tech writers. (Adweek)

Periscope versus Meerkat

Meerkat was a huge hit at South by Southwest, but now it has Periscope to compete with. A few marketers weighed in on the differences between the two apps. (Adweek)

Kraft, Heinz merger will likely lead to agency cuts

Kraft and Heinz announced a mega merger earlier this week. Consolidation and cuts will likely take place, but probably not for a few months. (Adweek)

Art director redesign homeless signs

A Chicago art director launched The Urban Type Experiment project, which takes signs made by homeless people and redesigns them with some beautiful typography. (Adweek)

Around the Web:

Mad Men actors discuss who should get a spin-off

See what the cast of Mad Men said when asked which character they felt should get his or her own spin-off show now that the series is coming to a close. (Mashable)

Calorie counts coming to European beer cans

Beer brands in Europe, and possibly the U.S., will soon become more health conscious by placing calorie counts on beer cans. (The Wall Street Journal)

Twitter will surpass Yahoo in digital display market

By 2017, Twitter and Facebook will have a 33 percent stake in the digital display ad market, while Twitter will surpass Yahoo in digital ad display revenue. (eMarketer)

Pepsi overtakes Diet Coke

Diet Coke is no longer the No. 2 soda in the U.S. Coca-Cola is still the top seller, but Pepsi has taken on the second seed, dropping Diet Coke down to the third spot. (Nasdaq)

Apple and Beats building a rival for Spotify

Teams from Apple and Beats are working together to build a subscription music streaming service that would rival Spotify. (The New York Times)

Uber says its working on being safer

Uber just released a new set of plans to make the ride service safer for users, including an updated code of conduct for drivers. (Fortune)

Industry Shake-Ups: 

Marshall's launches a review

Marshall's is looking for a new lead creative agency, launching a digital and creative review. (Agency Spy)

DDB hires new chief production officer

DDB New York tapped Madison Wharton, formerly at The Barbarian Group, as its new chief production officer. (Campaign)