24 Hours in Advertising: Friday, June 5, 2015

Nivea doll burns in the sun, and agencies try to solve California drought

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Agencies look to solve California drought

Students from the University of Southern California plan to work with agency and marketing experts, including Deutsch L.A., to find solutions for the state's serious drought problem. (Adweek)

Subaru's new ad makes dads everywhere sob

In a new father-daughter tearjerker from Subaru, the automaker tells the story of a father cleaning out his old car, reminiscing about his daughter's younger years. (Adweek)

Nivea makes dolls that burn without sunscreen

An innovative new project from FCB Brazil and Nivea created dolls with UV-sensitive materials. When the doll is in the sun without sunscreen it gets a sun burn. (Adweek)

Instagram versus Pinterest

Both Instagram and Pinterest announced retail-focused updates earlier in the week, making both platforms more shoppable. Take a look at the pros and cons of each update. (Adweek)

Why mobile video can be scary

A new report from eMarketer shows while mobile video is a big market for advertisers, it's still a very fragmented, confusing landscape. (Adweek)


Around the Web:

Alcohol comes to Taco Bell

A Taco Bell in Wicker Park, Chicago will be the first location in the chain to serve alcohol. Alcoholic beverages will only be sold to customers that are dining in. (Chicago Tribune)

What McDonald's can learn from Denny's

After recently revisiting its business plan, Denny's has seen huge sales success. McDonald's could learn a few things from the casual restaurant chain. (Bloomberg)

New sodas from Pepsi

Pepsi announced it plans to create a new line of craft fountain drinks, which would include flavors such as agave vanilla cream and black cherry tarragon. (The Wall Street Journal)

U.S. activist investor has plans for Samsung

Activist hedge fund Elliott Management is challenging the family that controls Samsung, saying the family is undervaluing its stake in the company. (The New York Times)


Industry Shake-Ups: 

Mondelez launches global media review

Mondelez launched a review of its global media business but will only consider incumbent shops in its search. (Adweek)

Lyft puts small shops to the test 

Ride hailing service Lyft announced it's looking for a small "underdog" shop to take on its creative work. Lyft asked for a 60-second video, shot in a car, in just five days. (Adweek)