24 Hours in Advertising: Friday, April 17, 2015

Quiznos mashes Star Wars with Entourage, and Uber partners with HBO Now

Here's everything you need to know about the 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Moms use the latest slang for Hefty campaign

Hefty's new ads feature three moms using some of the latest slang, from "bae" to "turnt," for its "Party Hard Moms" campaign. (Adweek)

Tumblr rolls out a new ad format 

Tumblr's new ad format, the Sponsored Day ad, lets brands run an ad for 24-hours at the top of a user's Tumblr page. Nike was the first to test it out. (Adweek)

Uber partners with HBO Now to deliver a throne  

HBO Now is celebrating the return of Game of Thrones with Uber driving the show's Iron Throne to users across New York City. (Adweek)

Quiznos mashes up Star Wars and Entourage

Quiznos launched a parody ad online Thursday, cleverly mashing up Entourage and Star Wars just in time for the kickoff of the Star Wars Celebration in Anaheim, Calif. (Adweek)

A guide to the NewFronts and Upfronts

Take a look at Adweek's guide to the 2015-16 Upfronts and NewFronts, featuring our coverage on past events and dates for upcoming events. (Adweek)

Instagram and Tinder collide in new campaign

Tinder's new campaign introduces a new feature that will allow users to link their Instagram accounts to their Tinder profiles. (Adweek)

Around the Web:

Netflix stock soars with more subscribers

Netflix reported that its streaming service has more than 62 million subscribers worldwide, which propelled the stock to a record high. (Bloomberg)

Etsy opens at $31 a share

Etsy finally went public on Thursday, and the company's shares opened 94 percent above the initial public offering, up from $16 to $31. (CNN Money)

Hollywood makes a big virtual reality push

As virtual reality devices begin to enter the mainstream market, Hollywood is working to create material that consumers can actually enjoy on these devices. (The Wall Street Journal)

Ben & Jerry's ventures into beer

Ben & Jerry's announced its latest flavor, but it's not ice cream. The brand is partnering with the New Belgium Brewery to produce a Salted Caramel Brownie Brown Ale. (CNN)

Pure Leaf launches its first TV spot 

PepsiCo and Unilever-owned tea brand Pure Leaf has its first TV spot, which follows the journey of a single leaf and shows how the product is made. (Pure Leaf/YouTube)

Industry Shake-Ups: 

JWT hires new planning chief 

JWT New York hired Matt Baker as the agency's new head of planning. Baker joins from Anomaly. (Adweek)

Visa launches global media review

Visa launched a review of its global media planning and buying accounts. (Adweek)