24 Hours in Advertising: Friday, April 10, 2015

Snickers campaign taps vloggers, and Clorox explains its emoji tweet

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Clorox explains that emoji tweet  
Clorox celebrated the debut of Apple's new racially diverse emoji with a weirdly racist tweet. The tweet has since been explained and deleted. (Adweek)

Snickers taps vloggers in new campaign
The "You're Not You When You're Hungry" campaign from Snickers got a new twist with a handful of YouTube video bloggers creating terrible videos when they're a little hungry. (Adweek)

DirecTV says goodbye to Rob Lowe ads
After the National Advertising Division of the Council of Better Business Bureaus announced Rob Lowe's DirecTV ads made some false claims, DirecTV debuted two new spots starring model Hannah Davis. (Adweek)

Brands continue to explore virtual reality
Jim Beam and Dos Equis have both jumped into virtual reality campaigns to capture the attention of millennial drinkers. (Adweek)

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