Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Six months after parting with Grey, health-club chain 24 Hour Fitness is rolling out a $25 million campaign from Direct Partners West in San Francisco.
Four new TV spots feature Cindy Crawford and former Los Angeles Lakers star Magic Johnson. The first one, starring Crawford, broke last week. Crawford and Johnson were the client’s spokespeople when Grey held the account.
The initial commercial opens with a group of men sitting on a couch at a party looking nervous.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in