23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC

Several interactive rooms are meant to inform customers about full extent of the brand's services

Video: Breana Mallamaci; Editor: Josh Rios

23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.