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Major brands such as L’Oreal, PepsiCo, Heineken and Coca-Cola are backing a marketing code of conduct, which has been updated to focus on improving diversity and inclusion around influencer contracts, with 23 brands and 13 talent agencies all involved.
Membership body ISBA’s dedicated working group to the influencer sector has revised its Influencer Marketing Code of Conduct to improve representation across brand activity. It follows the introduction of the code, released last September, to offer a best practice guide for brands, agencies and talent to deliver transparency and authenticity across influencer marketing collaborations.