$2.3 Bil. AT&T Media to MEC

NEW YORK AT&T has consolidated media chores on its estimated $2.3 billion account at WPP Group’s Mediaedge:cia following a review.

Along with MEC, four others had handled the business: Digitas, GSD&M Idea City, Initiative and OMD. All of the shops initially pitched, but Initiative exited the competition in September owing to a conflict between AT&T and Verizon, per sources.

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