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DALLAS Taking advantage of a new law deregulating the Texas auto insurance market, 21st Century Insurance is airing a TV spot in the state based on the movie The French Connection.
Created by Interpublic Group’s Dailey & Associates of West Hollywood, Calif., the commercial opens with footage of the New York car chase from the Academy Award-winning film. When the lead car in the chase collides with another vehicle but keeps going, the motorist who was struck gets out of his car and heads to a telephone booth to call his insurance company.
“Hello,
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