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LOS ANGELES After ending its relationship with The Richards Group earlier this month following just two meetings, 21st Century Insurance is in final negotiations to name Interpublic Group’s Sedgwick Rd. as its new lead agency, according to sources.
Bruce Marlow, 21st Century’s president and CEO since 2000 as well as vice chairman of the board of directors, met with numerous agencies, hired at least one for project work and entertained pitches for the $25 million account numerous times in the last two years.
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